Selling Your Home
I am here to provide you with expert service and support. I will help you navigate the entire process from start to finish, ensuring that you are well taken care of and are able to maximize your profits. Most sellers want to know how to maximize the value of their home. A few strategic improvements can reap big benefits when it comes time to sell. I will walk through your home with you to identify what needs to be done to enhance its appeal. If needed, I have an extensive network of tradesmen to assist. Once your home is show-ready my marketing plan will ensure that your property stands out from other homes on the market:
Pricing Strategy
Accurate pricing is the single most important factor in the home selling strategy. Selecting the appropriate price right from the start, not too low or too high, will create a sense of urgency on the part of buyers and lead to competitive bidding and an optimum sale price. Using my knowledge of the local market and decades of experience, we can help you identify the optimum list price.
Staging
My experience has shown that staging a home can have a significant positive impact on its sale price and the length of time it takes to sell it. Depersonalizing spaces, rearranging or eliminating furniture, editing decorations or adding accessories that create a homey, comfortable appeal is the goal of staging. I provide a free consultation with an accredited staging professional and in many cases can include the staging of your home at no cost to you when you list with us. Let's meet and talk about it, there is no obligation.
Photography
Every buyer today uses the internet to shop for homes. They decide which homes to view based on how they show online. High quality photographs help buyers see all the best features of your home ensuring that your home jumps off the computer screen and yells "buy me!". Drone photography can be utilized to highlight the surrounding neighborhood. Virtual photography will enable a buyer to "walk through" your home online so that only the most interested buyers need to tour it. Every home I list, whether a cottage or a mansion gets this premier package of photographic options.
Marketing To Local Agents
I make sure every South Bay agent is notified right away that your home is on the market. They will receive an email with photos, a description and a direct link to your home’s listing in our Multiple Listing Service so they can view the information easily. Each of these agents will be invited to view your home on a set day and time giving them the opportunity to view your home to determine if your home is right for their clients.
MLS and Online Portals
As a member of the California Regional Multiple Listing Service I will make your home available to every real estate agent in Southern California. Your home will also have Featured Listing status on the four most visited real estate portals, Zillow, Trulia, Realtor.com and Homes.com. This will ensure that your home is listed at the top of every buyer's search results assuring more views and ultimately more offers.
Buyer Showings
Once your home is on the market, agents will contact you to arrange a showing. Keeping your home tidy and clean for each showing is essential. Vacating the property during showings will give buyers the opportunity to imagine themselves living in your home without feeling that they are intruding. They will be able to evaluate your home and discuss their thoughts openly with their agent. Make sure all the lights are on and take any pets with you. We use an electronic lockbox to give authorized agents access to your home in your absence. This simplifies the showing process and ensures that showing requests can be easily scheduled. With this system we can eliminate missed showing opportunities and minimize the inconvenience to you of showing your home.
Open Houses
Open houses are a fantastic way to show your home to many buyers in a short period of time. Scheduled on one or both weekend days, we will publicize it via email, direct mail and newspaper advertising. Facebook advertising will target people who are interested in buying real estate and have the right income level and geographic location. With this powerful targeted advertising, my open houses regularly attract 50 or more buyers in a three hour period. This creates the perception that your home is a "hot property" making multiple offers likely.
Negotiating and Accepting Offers
This is the part you’ve been waiting for – you’ve got offers on your property! Now what? With decades of experience as real estate agents, we’ll be able to discuss the pros and cons of each offer. The offer price is what most sellers focus on and rightly so, but many other factors should also be considered. Down payment, length of escrow, and buyer contingencies are important aspects of every offer. The reputation of the buyer’s agent and the strength of the buyer’s prequalification letter, proof of down payment and FICO scores are other factors we will help you consider. We know the red flags and will be able to steer you around any potential problems toward a smooth and timely closing.
Opening Escrow
Once you have accepted an offer we’ll “open escrow”. The escrow officer will manage the paperwork involved in selling your home. They are the neutral third party that handles the paperwork and the many details involved. Recording the deed, managing the payoff of your existing loan and coordinating with the title company to record the deed are just a few of their responsibilities. They will help the buyer sign their loan documents and the best part is they’ll wire your sale proceeds into your bank account at close of escrow.
Summary
As you can see, the process of preparing your home for sale, marketing it effectively and guiding the parties through the sale process is complicated but exciting. The good news is that, with my expert advice, it will all come off without a hitch. Together, we will maximize the value of your home assuring the highest sales price possible with a minimum of hassle and inconvenience. Contact me today, I am anxious to get started.
